Hustle Movie Premier Evening Event
For this project, I was assigned to pick a movie and imagine they are having their movie premiere event. I needed to design a series of collateral for this event. I chose "Hustle" because I have something in common with the protagonist, who has started adventures here in Philly. I combined the oak tree and the basketball for the movie poster. As for other collaterals, my supervisor wanted me to create the rest, not only cohesive but dynamic.
Optima Type book
As for this project, I made a type book. This allowed me to research a typeface's history and usage. I appreciated this project because it helped me set up a frame of a typeface and let me practice arranging a layout. I chose Optima and reconstructed the character Optima, shaping it into an illustration of its designer and place of origin to introduce this typeface. The hardest part of this project is making it logical and readable.
Type Poster
Using my profile as content, I was told to create an eye-catching typographic poster. I came up with two series. The first series combines Ren's shape in Calligraphy and R. It is really interesting to explain the meaning of Calligraphy to foreigners, while they could not get the point of the shape of Ren. The second convert Clarence in words into my smiling face. My supervisor was amazed at my creativity then.
